The Modern Automotive Payment Experience:
Optimized Payments for Dealers

How Payment Choice and Flexibility Are Shaping the Dealership Customer Experience

Payment choice and flexibility are of critical importance for dealerships with an eye on long-term growth. This key finding is an overarching theme from a recent survey commissioned by PayJunction, that surveyed 500 U.S. consumers who own a vehicle, possess a credit card, and have visited a dealership within the past 12 months.

In PayJunction's survey of 500 dealership customers:

• 71% strongly or somewhat agreed that a credit card surcharge would have no impact on which dealership they choose.
• For the 29% that were somewhat or strongly impacted by the idea of a surcharge, SmartSurcharge® technology can clearly present surcharge-free pricing for options such as check, debit, or cash, giving customers more control at checkout.
• Nearly half (49%) of the automotive consumers surveyed said they would consider using Buy Now, Pay Later to pay for a large unexpected vehicle repair, highlighting the growing demand for flexible payment solutions in automotive service.
• Even when faced with a credit card surcharge of up to 3%, 49% of consumers would still use a credit card for routine maintenance and 51% would use one for vehicle repairs, demonstrating the continued value customers place on card payments.